Have you ever noticed how easy it can be to find a reason to eat?
A great day.
A hard day.
Stress.
Celebration.
Exhaustion.
In this episode, we explore emotional eating, stress eating, and what I call the “deserve it” mentality. Whether we realize it or not, this is quietly undermining our relationship with food and long-term results
Using real client examples, we explore how the same mindset shows up whether you’re celebrating success or struggling with stress … and why both lead to the same outcome when food becomes the reward, relief, or escape.
This episode isn’t about restriction or shame.
It’s about awareness, honesty, and choosing a better framework — one that supports real freedom instead of keeping you stuck in cycles of reward, guilt, and restarting.
WHAT YOU’LL LEARN IN THIS EPISODE:
- What the “deserve it” mentality really is (and why it’s so common)
- How “deserve it” shows up during both success and stress
- Why earning food through exercise, dieting, or emotional suffering backfires
- Why “deserve” vs “don’t deserve” is a trap either way
- What it looks like to move from a deserve-it mindset to a freedom mindset
WHO THIS EPISODE IS FOR:
- Anyone who eats “because they deserve it” — for good days or bad ones
- People who feel stuck in cycles of reward, guilt, and restarting
- Those who use food to cope with stress, overwhelm, or emotions
- Anyone working to rebuild a healthier relationship with food
- Those who want freedom, not food rules
This is the kind of work I do with my clients — learning how to unlink food and emotions, break unhelpful patterns, and build a healthier, more honest relationship with food.
If you want support doing this work instead of trying to white-knuckle it alone, you can learn more about working together by shooting me an email at: support@CoreyLittleCoaching.com
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Want To Know More About Coaching: support@CoreyLittleCoaching.com




